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Contact Us - The Running Ed

01/11/2017

3 Great quotes

  “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek “You can’t build a reputation on what you are going to do.” – Henry Ford  “A brand is a voice and a product is a souvenir.”– Lisa Gansky    

21/09/2017

Content Marketing at Brighton SEO 2017

Content Strategist and Marketeer, Fiona Bugler, reports on some of the takeaways on Content Marketing at the 2017 Brighton SEO conference 2017

19/09/2017

Artificial Intelligence in the world of sport

Content Strategist Fiona Bugler reports on the role of artificial intelligence and data in sport focussing on IBM’s Watson at Wimbledon. She also talks to Unruly’s Chief Futurist Simon Gosling about what the future might hold for artificial intelligence

26/05/2017

What’s Beyond the Blog?

Last month I looked at how influencer marketing can work for your brand. Now I’m asking what’s next for the blogger?

26/04/2017

Influencer Marketing

For anyone who works in the world of PR or Marketing, the term ‘influencer’ is an established part of their day-to-day lingo. How can you make influencer marketing work for your brand? 

21/11/2016

3 Tips For Great Video Online Content

Whatever your ad spend or marketing budget, it’s foolhardy to ignore the power of digital and in particular video. Your customer now not only buys your brand, but also actively helps you sell it. Andrew Weston from video production company, Fly Creative, explains: “We are at the very beginning of social amplification for businesses and […]

14/11/2016

Digital Marketing

Content and how it is delivered is in the digital realm is continuously changing. Here’s our review of innovations in digital marketing in 2016 The impact of Content on Digital Marketing Content marketing has revolutionised the way brands reach out to their customers to sell their products and services, with the hard sell of ads and […]

3d man climbs the ladder of next level

07/11/2016

Content Marketing – part one

Content Marketing is described by the Content Marketing Association (CMA) (www.the-cma.com/) as “the discipline of creating quality branded content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.” And, by The Content Marketing Institute (contentmarketinginstitute.com), as “a marketing technique of creating and distributing valuable, relevant and consistent […]

03/05/2015

Digital Brighton

Brighton is one of the UK’s leading digital media hubs

27/04/2015

Digital Learning

In April 2015, I visited the #BrightonSEO conference and the now defunct Digital Shoreditch annual festival as my quest to keep moving on the digital learning path. As a small business owner who specialises in Content and Communications, these events are vital for my ongoing education, networking and also give me a great excuse to get out of […]

Participants of breast cancer marathon running

13/03/2015

Social Media For Running Brands

    Here’s an excerpt from an article I wrote for Sports Insight Magazine in 2014 about social media and sport “It’s not what you know – it’s who you know,” is one of those phrases everyone understands: social networks often matter more than your skills and education. How you communicate with your customer/client will have […]